Growth, Marketing & Sales

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Growth, Marketing & Sales

Growth, Marketing & Sales

Sustainable growth depends on alignment between strategy, marketing, and sales. Diwan Consulting supports executives in structuring and optimizing growth levers by clearly connecting the value proposition, customer acquisition through marketing automation and qualified lead generation, and commercial execution.

Our approach turns marketing and sales efforts into a coherent, measurable, and steerable system—built to deliver controlled growth in competitive environments.

An ambitious, high-performing campaign for SFR Luxembourg
Our case study
Becoming a category leader in Geneva for TL Fiduciaire
Our case study
When a challenger neobank decides to step up its communications
Our case study

Our Growth, Marketing & Sales services

We operate across the full Growth, Marketing, and Sales value chain—from defining strategic foundations to optimizing operational execution. Each sub-service addresses a specific challenge and supports alignment between vision, actions, and expected outcomes. The objective is to build effective, sustainable capabilities tailored to each organization’s realities.

Market research and strategic analysis

Market research and strategic analysis

We support companies in analyzing their markets, competitive landscape, and customer expectations. This work identifies real opportunities, threats, and differentiation levers. Marketing and commercial decisions are grounded in a clear, structured reading of the context. Data is a critical input in designing a growth strategy.
Positioning and value proposition

Positioning and value proposition

We help companies clarify their positioning and articulate a value proposition that is clear, differentiated, and aligned with market needs. This step is essential to strengthen coherence between the offer, the narrative, and the customer experience. Positioning becomes the shared foundation for all marketing and commercial actions. The value proposition is the basis of any business model and must remain central in any marketing and sales strategy.
Marketing strategy

Marketing strategy

We design marketing strategies aligned with business objectives and growth priorities. The approach defines target segments, pricing/product/distribution choices, key messages, and the most relevant channels. Marketing is structured as a measurable performance lever to support customer acquisition and commercial development.
Acquisition and lead generation

Acquisition and lead generation

We structure and optimize acquisition engines to generate qualified leads that sales teams can act on. The objective is to improve opportunity quality while keeping acquisition costs under control. Actions are managed through clear, outcome-driven indicators. From websites and landing pages to social media, email campaigns, and paid media, we manage your digital growth campaigns.
Content creation and lead nurturing

Content creation and lead nurturing

We help implement content strategies and nurturing journeys designed to engage prospects over time. Content strengthens credibility, educates the market, and supports decision-making. This approach, developed by Diwan Consulting consultants, matures leads and improves sales-cycle effectiveness.
Sales organization and sales enablement

Sales organization and sales enablement

We support the structuring of the sales organization and the deployment of sales enablement capabilities. This includes clarifying roles, sales processes, training, and the tools provided to teams. The objective is to increase sales effectiveness and align commercial execution with the growth strategy.

Client testimonials

Abdulla Al Naimi
CEO, Aslan Invest | Qatar
- Thank you to Mohamed SI AHMED and his teams for this market study conducted in Luxembourg, Belgium, and the Netherlands. A true decision-support tool for my investment company based in Qatar and the United Arab Emirates. Entering a new market requires careful preparation, and Diwan Consulting was the firm we needed.
Jérôme Pinneau
COO, Onepoint | Luxembourg
- The launch of our application solution was delivered successfully. The IT sector is highly competitive in the Grand Duchy of Luxembourg, and Diwan Consulting, through its CEO, positioned us to stand out. Diwan Consulting is a strong advisory firm, and I often engage their services since leaving Onepoint Luxembourg.
Nabil Meziani
CIO, Carrefour Banque | France
- Diwan Consulting supported us in implementing Salesforce CRM from a business-owner perspective—translating business needs into our new CRM. I particularly valued the methodology and the workshops conducted with our marketing and sales teams to achieve the objective.

Contact us

Contact our consultants to learn more about our services.

Service of interest

Industry

Growth, Marketing & Sales