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Technology and IT: a structural pillar for modern organizations
Technology and information systems are now a core foundation of business performance and competitiveness. Far beyond a purely technical function, IT has become a strategic lever at the heart of operating models, business processes and decision-making capabilities.
Across industries, information systems enable value creation, operational fluidity and the ability to evolve in complex environments. Modernizing application architectures, integrating software platforms, managing data, strengthening cybersecurity and industrializing IT processes are now critical priorities for CEOs, CIOs and business leaders.
The IT sector is also defined by continuous acceleration of technology cycles. Cloud, application platforms, collaboration tools, CRM, ERP, process automation and artificial intelligence are transforming organizations at scale. However, success does not depend only on selecting the right technologies, but on the ability to align strategy, organization, teams and usage.
In this context, companies increasingly expect IT partners to understand business realities, build clear technology roadmaps and provide hands-on support for execution, change management and upskilling.
Some key figures from the global technology market
4.5K
Billion dollars in annual spending
70%
Of large enterprises rank digital transformation as a top priority
40%
Share of the global market
+8%
Annual cloud spending growth
Case study – Vision IT Group Europe
Strategic structuring and go-to-market for a B2B application platform
Vision IT Group Europe was a technology player operating in complex B2B markets, serving organizations facing growing digitalization needs and application agility challenges. The company had developed an innovative platform enabling customers to design and build their own mobile applications without relying on heavy, costly development cycles.
However, despite the strength of the technology, Vision IT Group faced a major challenge: turning an advanced technical capability into a clear, understandable and truly commercial offer.
In a market saturated with technical messaging, the objective was not to prove the platform’s power, but to structure a credible go-to-market trajectory aligned with the expectations of business decision-makers, IT leadership and executive teams.
Diwan Consulting supported Vision IT Group Europe through an end-to-end approach to structure the product launch strategy, clarify positioning and align marketing and sales levers.
Challenge clarification and strategic analysis
The engagement started with an in-depth strategic analysis phase. Diwan Consulting worked with leadership and teams at Vision IT Group to fully understand how the platform worked, its potential use cases and the real operational challenges it could solve for customers. This helped move beyond a purely technical perspective to identify the organizational and business outcomes that mattered.
The analysis also covered the target market, priority segments and competitive landscape. It revealed a significant gap between how the solution was perceived internally and how it could be understood by external decision-makers—this became a key driver of the repositioning effort.
Positioning and value proposition definition
Based on these findings, Diwan Consulting supported Vision IT Group in defining a clear and differentiated positioning. The objective was to build a results-oriented value proposition highlighting the platform’s ability to accelerate time-to-market, reduce dependency on traditional development cycles and increase internal team autonomy.
Messaging was reworked to directly address business challenges, using language accessible to executive teams and business leaders. This shift helped move away from overly technical descriptions and built a coherent narrative that could support an ambitious B2B sales strategy.
Marketing strategy and product launch structuring
Diwan Consulting then helped structure the marketing strategy around the platform launch. This phase focused on defining key messages, designing communication assets and selecting the most relevant channels to reach the target audiences.
The goal was to create a credible launch dynamic, position Vision IT Group as a legitimate player in the application platform market and highlight the uniqueness of its approach. Content was designed to demonstrate value through concrete use cases, rather than through a list of features.
Sales organization and B2B prospecting structuring
A central workstream focused on sales organization. Diwan Consulting supported Vision IT Group in structuring B2B prospecting processes, aligning sales execution with product strategy and clarifying roles and responsibilities.
This work strengthened consistency between marketing and sales narratives, improved the quality of prospect conversations and enabled a more effective selling approach for complex cycles involving multiple stakeholders.
Building a controlled growth dynamic
Overall, the engagement helped Vision IT Group shift toward a more structured growth approach. The platform was no longer presented as a technical innovation, but as a strategic lever enabling companies to accelerate digital transformation.
This positioning secured the launch, increased credibility with target buyers and laid the foundations for more controlled, market-aligned growth.
Key learnings
The Vision IT Group Europe case study highlights the importance of strategic support to bring complex technology solutions to market. It shows that B2B product success depends as much on positioning clarity, message quality and team organization as on technology performance itself.
This project illustrates Diwan Consulting’s ability to operate at the intersection of strategy, technology and commercial organization—transforming technical innovation into clear, credible and value-creating offers.
M&A, organizational integration and brand transformation in Luxembourg
As part of its growth strategy and European expansion, the Onepoint group acquired Vision IT Group in Luxembourg. This M&A transaction aimed to strengthen the group’s presence in the Luxembourg market and integrate complementary capabilities in IT services and transformation.
The acquisition took place in a particularly sensitive context. Vision IT Group faced brand degradation, heterogeneous operating modes and organizational instability. The core challenge was therefore not only legal and operational integration, but successfully delivering organizational and cultural transformation without damaging Onepoint’s credibility.
Diwan Consulting acted as a strategic partner to support this critical phase by structuring the merger process, leading change management and securing the brand transition.
Merger integration structuring
From the earliest stages, Diwan Consulting supported leadership in structuring the integration process. The team analyzed existing organizations, governance, internal processes and management practices to identify alignment opportunities and potential friction points.
This enabled a progressive integration roadmap, avoiding abrupt disruption for teams and customers. The goal was to preserve business continuity while preparing for gradual alignment with Onepoint’s organizational and operational standards.
Change management and team support
A major workstream focused on change management. The acquisition generated strong questions across teams about the future of the organization, role evolution and the management culture of the new group.
Diwan Consulting helped leadership structure clear and coherent transformation messaging to create meaning and direction. The approach prioritized internal communication, objective clarification and the opportunities created by the integration.
This reduced resistance, strengthened engagement and created the conditions for long-term commitment. Change management was treated as a continuous process, embedded in operational and managerial decisions.
Organizational alignment and operating model structuring
Beyond the people dimension, Diwan Consulting supported organizational alignment. Work processes, management practices and operating routines were reviewed and progressively converged toward Onepoint standards.
This harmonized operating modes, clarified accountability and reinforced overall coherence—while respecting local market specifics in Luxembourg.
Brand transition and reputation risk mitigation
One of the most critical challenges was brand transformation. Vision IT Group had a strongly degraded brand perception among customers, partners and talent. The main risk was that this negative perception could transfer to Onepoint during the transition.
Diwan Consulting supported the definition and execution of a brand transition strategy toward Onepoint—covering key messages, communication assets and external ecosystem touchpoints. The objective was to clearly break with the past while ensuring service continuity and customer clarity.
The brand transition was designed as a reassurance and repositioning lever to protect Onepoint’s institutional image and strengthen its credibility in Luxembourg.
Results and value creation
Diwan Consulting’s support secured a highly sensitive transformation phase. The merger progressed within a controlled framework, limiting social, organizational and reputational risks.
The transition to the Onepoint brand was executed progressively and coherently, preserving credibility and strengthening market positioning. Teams were integrated into a more structured organization with clear references and a shared future vision.
Key learnings
The Onepoint case study highlights the importance of strategic and organizational support in M&A operations, especially in sensitive transformation contexts. It shows that external growth success depends as much on change management, team alignment and reputation management as on legal and financial execution.
This mission demonstrates Diwan Consulting’s ability to support complex M&A projects by combining organizational expertise, people-focused change management and a deep understanding of brand and reputation challenges.
Conclusion
The engagements with Vision IT Group Europe and Onepoint illustrate Diwan Consulting’s ability to support technology and IT players on complex challenges spanning strategy, go-to-market, organizational transformation and M&A.
Beyond these references, Diwan Consulting supports international clients in technology and IT on information system transformation programs, offer structuring, operating model evolution and execution support.
This expertise positions Diwan Consulting as a strategic partner for executive teams, CIOs and business leaders—turning technology challenges into durable performance and value creation levers.
